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<title>Darius Razgaitis review of Fall of Advertising</title>
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<h3>The Fall of Advertising and the Rise of PR</h3>
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However dated <a href="http://www.amazon.com/gp/product/0060081996/sr=8-1/qid=1144531383/ref=pd_bbs_1/002-7824652-5361614?%5Fencoding=UTF8" target="new">this book</a> now is, it's a great study on the dot com bubble and the resulting display of the uselessness of advertising.  What it lacks in being subtle it also gains in being forthright.  Clear descriptions and explanations of concepts makes it clear as day that PR is the best way to position your company or product.
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The book touches upon much of what I believe about public relations, including the importance of message, position and relations.  Duh.
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